Publishing & advertising services – from an idea to a product
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Publishing & advertising services – from an idea to a product

Customer Support


These are explanations of certain work procedures and terms, which are required for smooth distant work. The latter is preferable since the respective technology (Internet and a few popular programs) is at hand, and this kind of co-operation saves a lot of time to service companies and customers alike.

Presentation tips


When preparing your presentations, please consult the following recommendations: Best practices for good presentations.

Adobe Acrobat and PDF-files

In the recent decades the worldwide Adobe Corporation and its products (Acrobat, Photoshop, Postscript, Indesign) are the forerunners of the digital revolution in the printed and multimedia communication. The mentioned products have turned into de facto standards in their respective application areas. This apploes also to the Acrobat product, the files of which with the extension .PDF are the standard information exchange tool, providing the users with the capability to see the same images on various computers, i.e. to create the basis for distant cooperative work. The viewing, printing, and commenting of PDF-files is accomplished by the use of the free Adobe Acrobat Reader (to download the software, visit the site of Adobe Corp.

The creation of PDF-files, however, requires the Adobe Acrobat software or its alternatives, which as a rule are not free and outside the toolbox of the average user.

The topic of the notes below is the use of the free Adobe Acrobat Reader for commenting of PDF-files: Adding comments to a pdf-file by Adobe Reader

Co-operative work on MS Word files

The world-popular Microsoft (MS) Word software has become the text-processing standard.

MS Word possesses functions for co-operative (distant) work, which are however less well known than MS WOrd itslef.

MS Word supports:

  • visual diferentiation between the original and edited texts;
  • individualisation of all edits by the name of the editor and time of editing;
  • delete/insert/highlight text;
  • adding and attaching comments/questions to specific parts of the text;
  • merging all edits into a common file;
  • selective accept/reject of suggested edits.

These tools are important for the co-operative work of authors and editors, therefore the possibilities and usage patterns are explained here (of course, there is more detailed information in the Help-files of the software, as long as you understand the language it is written in): Co-operative editing of MS Word text files

Using FTP to transfer large files over the Internet

The most popular way of sending files over the Internet is by e-mail. Unfortunately this method in not universal, since often there are limitations on the size of files sent, or received, or on both, which makes impossible sending and/or receiving large files. Often these are the exact files carrying photos or illustrations (especially so with large dimensions, like those needed for posters, and high resolutions, required for printing, as contrasted to the lower resolution sufficient for viewing on screen). Звезди FTP

CDs and DVDs

One form of distribution of multimedia presentations is on removable recordable discs, like CDs, DVDs, USB sticks, etc.

Recordable CDs and DVDs can be burned with the desired content and an image can be printed on the disc itself. Burned and/or printed CDs and DVDs can be accompanied by printed booklets or covers and Cd/DVD jewel cases (jewel boxes).

You can find details on popular recordable disk formats here: CDs and DVDs

Definitions of popular professional terms

Most of the terms explained below have become part of the digital printing slang in the last decade, but surprisingly large numbers of non-professionals use and understand these incorrectly, which loses time in superfluous communication, or still worse – leads to an incorrect result. Glossary of terms

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